Sage CRM – Benefits for the Marketing Team

Targeted Marketing Effectiveness

Gaining a deeper understanding of your customers and their buying behaviour is critical in today’s competitive marketplace. Sage CRM provides powerful tools for marketing teams to plan, execute and audit highly targeted marketing campaigns.

The primary objective of a good CRM strategy is to acquire and retain high value customers.  Easy to use, Sage CRM provides marketing users with the tools to target the right customer at the right time, eliminating guesswork and optimising marketing resources.

• Highly targeted customer communications
  Easily segment customers and prospects and create highly targeted, multi-channel marketing campaigns.  Customer data and prospect lists can be segmented based on desired criteria such as interest or demographics via user-friendly tools.  Sage CRM allows users to focus marketing efforts on prospects that are most likely to purchase, thereby increasing return on investment and maximising marketing budget and spend.
• Email Marketing
  Sage E-marketing for Sage CRM delivers all the power of email marketing software directly through Sage CRM for end-to-end-marketing campaign management.  With a library of over 90 highly designed templates, users can executed targeted email marketing campaigns and drip marketing campaigns to the right people at the right time for maximum impact.  Open, click and bounce rates are automatically tracked enabling users to calculate accurate ROI and deliver hot leads to the sales team.
• Total Campaign Management
  Sage CRM’s total campaign management functionality comes with marketing campaign workflow out-of-the-box so organisations can easily structure campaigns for consistent execution.  Marketing users can execute multi-channel marketing campaigns for maximum reach and impact. With Sage CRM, every phase of every marketing campaign can be tracked to provide meaningful analysis and campaign measurement.
• Lead Management
  Managing and tracking leads is vital to ensure that sales opportunities are not missed and are actioned accordingly.  With Sage CRM, leads can be qualified per selected criteria for follow-up and tracked at each stage in the process.  Full workflow management means that leads are managed consistently, ensuring nothing ‘slips through the net’.
• Social Media Integration
  Marketing users can incorporate social media channels such as Twitter and LinkedIn into Sage CRM enabling them to maximise their communications and interactions with customers and prospects.
• Website Integration
  Integrate Sage CRM with your website allowing web enquiries to be automatically imported and assigned accordingly, ensuring that all web enquiries are followed up.
• CTI Integration
  Sage CRM schedules calls for telemarketers and triggers follow-ups dependent on the outcome of the calls while the details of the call, such as length and results, are saved for cross departmental future reference.  In addition, CTI integration delivers advanced call automation and recognition tools providing telemarketers with the tools necessary for effective and efficient telemarketing campaigns.
• Pinpoint budget management & ROI calculation
  Sage CRM enables users to take control of their marketing budget by providing extensive planning and reporting tools across all levels of marketing activity.  Leads, opportunities and closed sales are all associated back to their originating marketing campaign, so the direct revenue yield for each programme can be calculated accurately.  Alerts can be created to notify users when they are over budget for pinpoint and accurate budget management.
• Interactive Dashboard
  The interactive dashboard is an intuitive workspace from where the marketing team can view and monitor marketing campaigns and activities. A pre-installed marketing dashboard is available out-of-the-box or users can customise their own dashboard with content that is relevant to them and their role.
  
  With the interactive dashboard, the marketing team can link to highly graphical reports and 3D charts to track the success of marketing campaigns and activities. The dashboard also display feeds from websites such as news monitoring which will keep them up-to-date with published news on their business and on their competitors. Users can also link to LinkedIn and other social networking sites to identify networking and marketing opportunities with customers and prospects.
• Sage 200 Integration
  As well as being a standalone CRM software solution, Sage CRM integrates with the Sage 200 Suite (as Sage 200 CRM) to create front-to-back-office integration.  This allows marketing staff to leverage account information, enabling them to identify buying trends or suitable target segments.  Access to financial information on customers, provides the marketing team with the ability to create marketing lists based on financial profiles and target customers with good credit ratings and purchase histories.  Information from Sage 200 can be displayed on the interactive dashboard for quick and easy access, providing marketing teams with access to powerful customer data.
  
  Integration between Sage CRM and Sage 200 enables marketing staff to execute highly targeted campaigns based on customers’ financial history and allows detailed information on the lifetime value of customers and enables profitable customers to be easily identified.

To find out more about the benefits of Sage CRM to your marketing team, or to arrange a demo of the system, please contact us to speak to a consultant.