Turning data into information
Customer Relationship Management (CRM) software is a key part of implementing a successful CRM strategy. With CRM now an imperative for all businesses, Sage offers three different CRM solutions to meet the various sizes and requirements of SMEs - Sage CRM, Sage ACT! and Sage SalesLogix.
Regardless of the package you choose, Sage CRM software assists in maximising business productivity throughout the whole organisation and offers a low total cost of ownership. The products focus around four key areas:
Contact & Account Management
Manage your day-to-day contact and account management. Update contact details, record history and notes of interactions ensuring that data is up-to-date to assist with marketing profiling and data segmentation. Having all contacts and interactions in one place leads to increased efficiency, reduced staff costs and enables staff to provide a better customer experience.
Sales Management & Automation
Sage CRM software puts you in complete control of your sales pipeline, allowing sales teams to effectively manage, forecast, and report on all phases of the sales cycle. Easily manage and analyse all current and historical account details and activities, manage multiple accounts and opportunities, and automatically distribute leads to sales team throughout the organisation.
Sage CRM software provides an improved transparency of your sales pipeline, while also improving consistency across the sales organisation. This leads to shortened sales lifecycles and improved conversion rates. Up and cross-selling opportunities are also maximised ensuring that nothing slips through the net.
Marketing Management
With Sage CRM software your business can get a single source of customer information to help you better manage your marketing efforts and make sound decisions based on the needs of your customers and prospects. Target the right customers at the right time, eliminate guesswork, and put your marketing resources to their best use, leading to improved marketing campaign response rate and optimises marketing spend.
Customer Service Management
Make the most of every customer interaction, maximising business opportunities and improve the customer experience. Sage CRM Software brings together all of the critical information that you need to build and support long-term customer satisfaction and loyalty. The solutions provide real-time access to relevant customer data including orders, call history, interactions, e-mail and documents sent and received, sales opportunities, and more. Sage CRM software empowers the customer service team to provide a consistent and excellent experience to customers with every interaction leading to improved customer loyalty and retention.
To find out more about the range of Sage CRM software, please contact us to speak to one of our consultants.
